Featuring Educational Sessions Emphasizing Artisanal Craftsmanship and Culinary Applications. Jamón ConsorcioSerrano, a benchmark for quality Serrano ham, will participate in the upcoming Summer Fancy Food Show, taking place June 29 to July 1 at the Jacob K. Javits Convention Center in New York City. The brand hosts two educational master classes featuring a professional ham carver, offering attendees insight into the history, production, and culinary applications of this Protected Designation ham. All programming will take place within the ICEX pavilion at Booth B233.
“Organized by the Specialty Food Association, the Summer Fancy Food Show is the largest B2B specialty food trade show in North America, attracting thousands of retailers, importers, distributors, and foodservice professionals in search of premium global products.“
Chef and wine educator Doreen Colondres, Special Campaign Ambassador for Jamón ConsorcioSerrano, will lead the master classes and serve as a spokesperson throughout the event. While a live cooking demonstration is still being considered, the current format includes interactive tastings and a deep dive into the artisanal methods that define the brand.
“Representing Jamón ConsorcioSerrano at this impressive industry event is an honor,” says Colondres. “As a chef and educator, it’s a joy to share the traditions, flavors, and soul of Spain with colleagues and professionals who truly value quality and craftsmanship.”
A fixture in European culinary tradition, Jamón ConsorcioSerrano is recognized globally for its commitment to slow, natural curing processes, strict quality standards, and traceability. The Consorcio seal guarantees the ham has been cured for a minimum of 12 months selected by hand and meets rigorous sensory and production criteria.
“Representing Jamón ConsorcioSerrano is deeply meaningful to me both personally and professionally,” adds Colondres. “It’s an opportunity to connect with chefs, buyers, and educators eager to understand the story behind Jamón Serrano — beyond the charcuterie board. Personally, it reflects the values I live by in the kitchen: authenticity, quality, and cultural pride.”
The United States remains a growing market for Jamón ConsorcioSerrano. According to 2024 trade figures, U.S. imports of cured ham rose more than 23% year over year, reinforcing interest in traditionally produced, premium European products.
“It is an honor to actively participate in promoting a product of great quality and tradition like quality Spanish Serrano ham” says Álvaro Díaz de Liaño, the Director of Marketing and Promotion at the Consorcio del Jamón Serrano Español. My commitment is to work with the utmost rigor and professionalism to contribute to the dissemination of this emblematic product.”
