The increase of wine consumption in the United States and Mexico, and the growing demand from consumers for better quality wine (particularly in the US), tells us that consumers are valuing the art of wine making more. I mean, we have more #winelovers.
There are now more options than ever in a younger market. That’s why so many are venturing to study and travel to learn more about the subject. Well, as I say in the wine chapter of my book The Kitchen Doesn't Bite: "One life is not enough to know everything about this immense world."
WSET is the world's largest provider of wine, spirits and sake qualifications and my main resource for study.
They offer classes in four levels, from one-day beginner courses to an expert level diploma. The courses are available in more than 15 languages, in more than 70 countries, and have a solid reputation worldwide. What’s more is they have granted certificates to more than half a million people around the globe.
Next month, they are celebrating their 50th anniversary and have therefore launched their first international Wine Education Week from September 9 to 15. The campaign aims to interact with the growing population of #winelovers all over the world, encouraging them to learn more.
The campaign begins on Monday, September 9 and offers food and wine pairings around the world at 6 p.m. local time in 24 countries. It starts in Auckland, New Zealand and ends in the US.
In the US, the launch events are organized by the WSET office in New York and Los Angeles. In the United Kingdom, the launch event will attempt to break the Guinness World Record for the largest sommelier class ever attended, and currently 271 people are registered.
After the launch, Wine Education Week will extend to 45 countries and will host more than 450 fun educational events to encourage consumers to learn more about wine and drink "better." With classes ranging from "Finding the Perfect Match" to "World Wine Monopoly" and "Mastering Maturation," these events will help consumers make better decisions when choosing a bottle. In the United States, WSET course providers are organizing more than 65 events in 30 cities.