Doreen Colondres Named First Ever Latina Celebrity Chef as New Brand Ambassador for Bumble Bee’s General Market Consumers
Partnership to Demonstrate the Ease of Living a Healthy and Delicious Life
MIAMI, FL (April 21, 2014) – Hispanic Celebrity Chef Doreen Colondres has been named the first ever Latina to partner with Bumble Bee Foods, North America’s premium seafood company, as the brand’s exclusive chef partner and brand ambassador targeting the U.S. general market consumers. Colondres, a leading figure in today’s “Latin kitchen” movement and creator of the brand and website The Kitchen Doesn’t Bite®, will join Bumble Bee in its mission to inspire consumers to embrace a healthy and delicious lifestyle. Colondres first teamed up with Bumble Bee last year to connect the brand with the growing U.S. Hispanic market and extend Bumble Bee’s successful “BeeWell for Life®” brandphilosophy.
“We’re thrilled to work with Doreen again and share her passion for inspiring people to cook and have fun doing it,” said Dave Melbourne, Bumble Bee senior vice president, consumer marketing and corporate social responsibility. “Her extensive knowledge of Hispanic cooking and food expertise brings fresh creativity and international flair to the brand, helping relate to consumers everywhere.”
Doreen, who is also known for her TV cooking segments on FoxLife, created new recipes for Bumble Bee, sharing cooking tips and teaching consumers how to use fresh, seasonal ingredients to create healthy, convenient meal solutions. Born into a family of cooks, Colondres’ family kitchen was the epicenter of her childhood. She developed a passion for local ingredients, fresh food and merging classic flavors with new ingredients. Doreen is also working on the launch of her first book, La Cocina No Muerde, to be released this fall, which takes readers with her on a journey to discover authentic Hispanic cuisine.
“Bumble Bee has always been a favorite of mine because it celebrates good food and promotes an overall healthy lifestyle,” said Colondres. “I love introducing people to exceptional quality ingredients like those found in Bumble Bee products that allow them to get out of their normal routine in the kitchen and enjoy cooking simple, healthy yet savory recipes.”
About Doreen Colondres
Doreen Colondres is the creator of La Cocina No Muerde® and The Kitchen Doesn’t Bite® and a food editor for national and international magazines. Passionate about teaching people to cook with fresh, healthy and seasonal ingredients, she is an expert in traditional Hispanic cooking. A natural-born cook with several culinary degrees, Doreen is also a certified sommelier. She hosts TV cooking segments on FoxLife, airing in over 16 countries and her first book will be launched fall of 2014. Doreen is a culinary consultant for national and international brands and an active participant at important conferences in Spain, U.S., the Caribbean and Latin America. She travels the world seeking to expand her knowledge and understanding of Hispanic foods and cooking techniques, searching for and tasting the innumerable spices and combinations of diverse Latin and worldly cuisines. She is determined to share her cooking passion and convince people around the world that cooking is fun, relaxing, and easy -- that, in fact, The Kitchen Doesn't Bite. Doreen inspires people everywhere to cook and to have fun doing it. You can follow her on Facebook, Twitter, and Instagram, and visit her online at LaCocinaNoMuerde.com and TheKitchenDoesntBite.com.
About Bumble Bee Foods
Bumble Bee Foods, LLC, headquartered in San Diego, is North America’s largest branded shelf-stable seafood company, offering a full line of canned and pouched tuna, salmon, sardine, and specialty protein products marketed in the U.S. under leading brands including Bumble Bee®, Brunswick®, Snow’s®, Wild Selections® and Beach Cliff®, and in Canada under the Clover Leaf® brand. The company also produces premium fresh frozen seafood under the Bumble Bee SuperFresh™ line. Bumble Bee SuperFresh™ seafood is cleaned, cut and fresh frozen within hours, then chef prepared with high-quality all natural ingredients.
Bumble Bee's mission is to provide healthy and nutritious products and meal solutions that are sourced sustainably. Its BeeWell for Life® brand philosophy and signature program by the same name encourage consumers to eat healthfully and deliciously while maintaining an active everyday lifestyle. Bumble Bee is a founding member of the Healthy Weight Commitment Foundation — a first-of-kind initiative in the U.S. involving a coalition of retailers, non-profit organizations and food and beverage manufacturers with a mission to help reduce obesity, particularly childhood obesity. The company actively promotes the responsible stewardship of global fisheries resources and is a founding member of the International Seafood Sustainability Foundation (ISSF) — a global partnership of scientists, tuna processors and WWF, the global conservation organization.
For more information on Bumble Bee Foods and the BeeWell for Life® program, visit www.BumbleBee.com and www.BeeWellForLife.com. Join fans of Bumble Bee and healthy living at www.facebook.com/BumbleBeeFoods and follow us on Twitter @BumbleBeeFoods and Pinterest Pinterest.com/bumblebeefoods.
For more information, contact:
Bertha Diaz PR & Marketing